Absolut x Andy Warhol
The story goes that Warhol was at a dinner party in 1986, and leant over to the man who ran Absolut in the US and said 'I love the Absolut bottle, I'd like to paint it'.
That became the legendary 'Absolut Warhol' advertisement, and kicked off over 600 artist interpretations of the bottle by a who's who of contemporary art including Keith Haring, Nam June Paik, Damien Hirst and many more.
I initiated a partnership with the Andy Warhol Foundation, which lead to the launch of the Absolut Warhol bottle as a global Limited Edition for Absolut.
More than 4 million bottles were sold world-wide, with a portion of the profits going to the Andy Warhol Foundation to support visual artists. I also led the U.S. launch of the bottle with a 360 marketing campaign including media, retail and PR.