Absolut x Lady Gaga

 

I led the Absolut partnership with Lady Gaga in the US : A creative collaboration with one of the most transformative artists of our time, with deep integration into brand experience (US tour) and massive social media amplification to her 60 million Facebook fans and 46 million Twitter followers.

We built the Absolut Artpop Bar into the body of her stage set, where every night lucky winners and drag queens could sip Absolut cocktails while watching Gaga play her grand piano just a few feet away.