Afdhel Aziz is one of the most inspiring voices in the global movement of business as a force for good.

Afdhel is on a mission to solve one of the biggest problems facing companies and individuals in the 21st century: how to find purpose and meaning in the work we do, and unlock the power of business to do good in the world.

He is the co-author of the best-selling book about purpose-driven brands Good is The New Cool: Market Like You Give A Damn, and the recent release ‘The Principles of Purpose’.

He is the Co-Founder & Chief Purpose Officer at Conspiracy of Love, a certified B Corp and the world’s most inspiring purpose consultancy.

In living his own mission, he advises some of the world’s largest companies like Adidas, Unilever, AB Inbev, Mondelez, Diageo, PepsiCo and more on how their brands can do good and make money.

He’s also a respected contributor at Forbes where his weekly column covers the frontlines of the Purpose Revolution, interviewing the innovators, provocateurs, and changemakers transforming the world for the better.

Watch the video below to find out about his inspiring journey.