Dear CEO,

A tectonic shift has taken place, and the age of conscious capitalism is here: 181 of the world’s largest companies have signed a manifesto to do business that is socially responsible. Is yours one of them?

The choice is clear—master the pivot to purpose, or cede future market share to your cooler, more conscious competition. Thought leader Afdhel Aziz can illuminate the zero-fluff strategies you need to make the quantum leap that will future-proof your business, with next-gen strategies rooted in the 9 essential principles of purpose-driven business. Afdhel’s cutting-edge practical tools and inspiring stories will create a framework that delivers business growth and social impact, so that you can be known as a leader who walks the talk. The best-selling co-author of Good Is The New Cool, Afdhel has advised some of the world’s biggest brands—Adidas, Oreo, Microsoft and more—on how to market with purpose. His visionary approach won’t just change your business—it will change the world.