Afdhel Aziz is one of the most inspiring voices in the global movement of business as a force for good.
Afdhel is on a mission to solve one of the biggest problems facing companies and individuals in the 21st century: how to find purpose and meaning in the work we do, and unlock the power of business to do good in the world.
He is the co-author of the best-selling book about purpose-driven brands Good is The New Cool: Market Like You Give A Damn, and the recent release ‘The Principles of Purpose’.
He is the Co-Founder & Chief Purpose Officer at Conspiracy of Love, a certified B Corp and the world’s most inspiring purpose consultancy.
In living his own mission, he advises some of the world’s largest companies like Adidas, Unilever, AB Inbev, Mondelez, Diageo, PepsiCo and more on how their brands can do good and make money.
He’s also a respected contributor at Forbes where his weekly column covers the frontlines of the Purpose Revolution, interviewing the innovators, provocateurs, and changemakers transforming the world for the better.
Watch the video below to find out about his inspiring journey.
SPEAKING + WORKSHOPS
As one of the world’s leading experts on Purpose and conscious capitalism, Afdhel is a highly-sought and acclaimed keynote speaker who has been invited to speak at companies like Facebook, Microsoft, Deloitte and Levis, and has been a featured speaker at the Cannes Lions, YPO, Hyper Island, SXSW, Conscious Capitalism, Columbia University, and the Forbes CMO Summit.
“Afdhel’s presentation radiates passion and authenticity and it struck a chord with participants. There was a palpable energy in the room. Thank you Afdhel, we welcome you back anytime.”
Jay-Ann Gilfoy, President and CEO Meridian Credit Union
Good is the New Cool is a global movement and purpose-driven community dedicated to serving the creators and innovators using business and culture as forces for good.
Good is the New Cool launched with a bestselling book, Market Like You Give a Damn, a provocative, groundbreaking manifesto and how-to guide for a bold new model of marketing, one that unleashes brands as a force for societal good.
Following the success of the first book, the GITNC platform has grown into content (like this podcast series in association with Soho House), experiences (like GoodCon, our global festivals of good, curated by Afdhel), and products designed to uplift the spirits and catalyze collective action for good.
Explore and join the community here.
Good is the New Cool: How to Market Like You Give a Damn
Good is the New Cool: Principles of Purpose
“Good is the New Cool’s intersection of the three C’s (culture, commerce, and conscious) is the winning formula for marketers who understand they are no longer selling to people, but now must engage with them.”
“The beautiful thing is that a purpose-driven existence doesn’t have to happen outside of your day job. Good is the New Cool offers a clear and inspirational formula for individuals and brands to bring happiness and meaning into their everyday lives.”
