What happens when cinematic storytelling meets philanthropy — and strips away every trick that makes traditional filmmaking sensational? For the creative team at Beast Philanthropy, the answer is simple yet profound: you can tell the truth and still move millions.

Corporate leaders today are navigating an increasingly complex landscape when it comes to Purpose and impact. Triggered by political pushback—like Trump-era attacks on DEI programs and growing anti-ESG sentiment—companies face legal risks and rising scrutiny, prompting a swift rollback of impact initiatives and language.

One of the biggest problems companies have is accurately understanding the connection between Purpose and performance. I recently had the pleasure of sitting down with John Rosling, CEO of Contexis, to discuss how his company, a certified B Corp, is helping organizations use data and insights to unlock the power of purpose to drive performance, growth, and impact.