Food & Beverage / CPG
Helping Food & Beverage Brands Start With Hope to Grow with Purpose, Creativity, and Cultural Relevance
“I think of Afdhel and Conspiracy of Love as my wise friend—so credible in this world of purpose. Every story he tells inspires me to do more good.”
— Ciara Dilley, SVP, Growth Portfolio, PepsiCo
Food & Beverage / CPG Keynotes
From global leaders to challenger brands, food and beverage companies are navigating evolving consumer expectations, internal alignment challenges, and increasing cultural scrutiny.
As a former CPG/FMCG marketer at companies like Procter and Gamble, Heineken and Absolut Vodka, Afdhel Aziz has a deep understanding of how to help food and beverage brands Start With Hope — building the purposeful cultures and values-driven stories that fuel genuine innovation and lasting consumer connection.
His keynotes blend inspiration with real-world application, drawing on his deep work with PepsiCo, Coca-Cola, AB InBev, and Diageo to resonate across marketing, operations, and frontline teams.
Whether the focus is brand purpose, cultural relevance, or storytelling, Afdhel brings the Start With Hope™ Playbook — field-tested with the world's most iconic food and beverage brands — leaving audiences energized and ready to act.
Trusted by Leading Food & Beverage / CPG
Key Trends & Opportunities Afdhel Helps Food & Beverage Leaders Navigate
01
Purpose-Driven Brand Growth
Translate brand values into hopeful, authentic stories that build consumer trust, loyalty, and sustainable growth.
02
Cultural Relevance and Consumer Connection
Engage conscious consumers through values-driven storytelling that makes your brand something people don't just buy — but believe in.
03
Employee Engagement and Alignment
Connect teams across regions and functions to a shared mission using the Start With Hope™ Playbook.
04
Innovation with Impact
Inspire teams to design products and ideas that serve both business and society — starting with hope.
05
Purpose-Led Storytelling
Turn strategy into stories that move consumers and employees alike — building the bridge between what your brand stands for and why it matters now
Testimonials
“Our employees were hungry for purpose, both for the company and themselves. Afdhel’s GPS workshop harnessed that energy and directed it towards stronger interconnections with peers, a greater sense of belonging, and overall pride in the company.”
— Brian Radics,
CMO, Hotaling and Co
