The Strategy to Story™ Workshop
Values-driven Storytelling. Inspire Belief. Spark Action
The Workshop
Name the gap. Find the heroes. Spark courageous action.
This workshop equips leaders, marketers, and communicators to usel storytelling as a strategic tool — rebuilding trust, reigniting belief, and giving every person a clear role in the mission. Delivered by Afdhel Aziz, the Co-Founder Good Is The New Cool, the creative studio behind the groundbreaking ‘The Solutionaries’ docuseries with TIME Magazine, this session goes beyond frameworks to show teams how real branded storytelling gets built, brand by brand.
Participants learn Afdhel's three-step Strategy to Story™ Playbook and how to apply it immediately to inspire belief and spark action in their teams, their culture, and their communications.
Leaders walk away with:
01
A clear organizational narrative grounded in purpose, values, and a hopeful vision of what's possible
02
The Strategy to Story™ Playbook — practical tools to communicate with intention, inspire belief, and build trust across teams
03
Storytelling skills that foster genuine belonging, strengthen cultural alignment, and lead to engagement, retention and performance.
Ideal For
Commonly used for leadership offsites, culture and values rollouts, mission and vision alignment sessions, and marketing and communications summits.
Testimonials
"A powerful, practical workshop that reignited our passion for values-based storytelling."
— Tara Carraro,
Chief Communications Officer, U.S. Steel
