The Future of Good: 43 Key trends in sustainability and purpose-driven business you can’t afford to miss
Talk Description:
What is the future of sustainability? What key trends and innovations should you know about to future-proof your business for a consumer who is more purpose-driven than ever? And how has the COVID pandemic changed how consumers look at the world, how they look at you and your business, in the context of sustainability and doing good? In this data and inspiration-packed keynote, purpose strategist Afdhel Aziz and futurist Lucie Greene of Light Years will present key macro themes in sustainability and purpose-driven business that will shape the way consumers think, connect, shop, and appraise brands in the years to come, including some incredible Moonshots of where they might lead next.
HOW EMBRACING YOUR DIVERSITY UNLOCKS YOUR SUPERPOWERS
Talk Description:
Immigrant. Muslim. Sri Lankan. South Asian. Proud member of the AAPI Community.
Afdhel Aziz is all of these things and more. In this honest, funny and inspiring talk, he shares his journey through corporate life in the UK and the US, and how he gradually came to realize that instead of being a chameleon and blending in, true success came from embracing his authentic identity and bringing his whole self to work. Finding your purpose starts with finding yourself.
Afdhel has spoken on diversity at IBM, Bain Capital and American Family Insurance. This talk is perfect for ERG Groups and Diversity Days.
Good is the New Cool: How to Market To Millennial And Gen-Z Conscious Consumers
In this insightful and motivational talk, Afdhel Aziz shows how marketing (and marketers) can be a force for good and market to a new generation of Millennial and Gen-Z Conscious Consumers, by balancing profit with the ever-evolving needs of their consumers and communities. Aziz has spoken on this topic at companies like Levi’s, PepsiCo, Mondelez and many others.
Purpose is the New Digital: Why Your Company Needs a Purpose Transformation
The age of conscious capitalism is here. But how do all these disparate drives like ESG, DEI and Sustainability fit together? How do leaders serve multiple stakeholders like conscious consumers, activist employees and impact investors? In this thought provoking and inspiring talk, Afdhel Aziz illuminates the nine essential strategies from his best-selling book Good is the New Cool: The Principles of Purpose, drawn from his deep work with companies like Adidas, PepsiCo, Microsoft and more, that will help you to transform your business to harness the power of business.
GPS to Purpose: How to Help your Employees Find Purpose and Meaning In Their Work:
In the wake of the Great Resignation employees are looking for meaning - not just money. Purpose and a paycheck is the New Normal. In this transformational talk, Afdhel Aziz shows you how to use the revolutionary GPS to Purpose framework to inspire and motivate your employees. Aziz has given this talk to great acclaim at companies like Facebook, Microsoft, HP and The North Face.