Good is the New Cool: Discovering Purpose

PERFECT FOR THE MARKETING FUNCTION, C-SUITE

This workshop, Afdhel will take you through a rigorous process designed to fast-track the discovery, definition, and articulation of your brand/company purpose. 

• You will complete the Purpose Framework for your business/brand and reflect on questions such as:

• What does the world need (zeroing in on culture, category, consumers, etc.)?

• What is our organization/brand uniquely positioned to create/impact (zeroing in on employee passions, our origins, leadership, etc.)

• What lies at the intersection of the two to help us discover our purpose?