Good is the New Cool: Deploying Purpose

PERFECT FOR THE MARKETING FUNCTION

In this workshop, your team will explore and ideate how you can bring your brand's purpose to life in ways that are meaningful to its customers as citizens, employees, stakeholders, and society at large. 

You will learn to apply the proprietary 7 Step Good is the New Cool model which will take you step-by-step to a well thought through purpose activation strategy.

You will answer questions such as 'what problems faced by our customers, from the everyday to the epic, can we help them solve', ‘how can we lead with the Cool and Bake in the Good when designing breakthrough products, services or platforms,' ‘in which social purpose territory should we drive positive impact’ and much more.