Since inception in 2017, Conspiracy of Love, a certified B Corp, has been privileged to work with iconic brands in many categories: trillion-dollar tech giants like Microsoft and Facebook, cutting-edge lifestyle brands like Adidas, Red Bull, The North Face and Sonos, spirits brands like Bombay Sapphire Gin and Crown Royal, and universally loved food brands like Oreo and Skittles. We have also advised leading companies such as AB-Inbev, Miller Coors, Coty, Nestle Waters, and many others.
“Conspiracy of Love are at the forefront of a tectonic shift in the way brands do business.”
Brenda Fiala, Global VP Strategy, Bacardi Group
Our consultancy spans three distinct needs:
Lead with Purpose
We believe a strong brand purpose framework is an essential starting point - the North Star, the compass for why a brand exists, and how it intends to serve its stakeholders.
Our proprietary six week sprint model is an intensive process designed to fast-track the discovery, definition and articulation of brand purpose where one doesn’t exist already. A combination of consumer insights, research and analysis, visioning exercises and design sprints by a cross-functional team from brand marketing, CSR and agencies that leads to an ‘a-ha’ moment which gives the brand or company a clear Purpose framework that is the core of a successful purpose-driven brand.
Market with Purpose
This six week sprint involves mapping opportunity areas between issues that the brands consumers have in their daily lives that a brand could champion (‘Think Citizens Not Consumers’) - social or environmental issues that the brand could help solve (‘Don’t Advertise Solve Problems’) and how to collaborate with the celebrities and cultural actors to help drive public engagement (‘Lead with the Cool’)
The result could be creating new platforms, product concepts, technology, experiences, or content that ‘optimizes the lives of consumers’ in a way that generates brand and commercial success such as advocacy, loyalty, and growth.
Work with Purpose
This half-day workshop is perfect for leaders that want to help their employees find their individual purpose–and see how it can be unleashed in line with their organization’s overarching purpose. Using the revolutionary GPS model, we ask employees ‘What are your ‘Gifts’ (your corporate super-powers)? What are your ‘Passions’ (those causes and issues that keep you fired up?) And how can you be of ‘Service’ (to each other, to your organization, and to the world)?
At the intersection point of all three lies their individual purpose which allows them to bring their whole self to work – and also the key to successful engagement and motivation within your organization.
What our clients say
“We found them amazing to work with and have no hesitation recommending them as partners in purpose.”
“Afdhel and the team at Conspiracy are the real deal. Smart, empathetic, strategic and seasoned; they really know how to guide an organization to imagine and realize their essential purpose. They are indispensable partners in today’s world.”
“They helped us reach a highly successful outcome - the adoption of a transformational multi-year plan to help the company evolve and meet the needs of a
new generation of purpose-led consumers.”
“They did a phenomenal job and helped us create a playbook on how to do more good that will help our
communities.”
“Their speed, innovation and extensive network, and their ability to effectively combine purpose and brand made them an exceptional partner.”
“They instilled a belief in the team that we collectively have the power to inspire, unite, and ultimately create change. We loved working with them and continue to use his framework to guide our thinking.”