VIRTUAL WORKSHOPS by Afdhel Aziz are immersive half-day workshops that help teams learn and apply key principles of purpose across various levels of the business and personal development in order to deliver higher levels of growth and impact as well as personal engagement and innovation.
These experiences deliver inspiration, ideation, best practices, team building and practical tools to help bring ideas to life. Afdhel has run in-person and virtual workshops at Fortune 500 companies like AB Inbev, Mondelez, Crate and Barrel, Microsoft, Hewlett Packard and many more
“We invited Conspiracy of Love to help train the AB Inbev teams on how to use the power of purpose and it was our highest rated session to date. They were provocative, inspirational and effective. This is something that can transform the way we do marketing.”
Jodi Harris, Global Vice President of Marketing Culture & Capabilities, Annheuser-Busch Inbev
Good is the New Cool: Discovering Purpose
PERFECT FOR THE MARKETING FUNCTION, C-SUITE
This workshop, Afdhel will take you through a rigorous process designed to fast-track the discovery, definition, and articulation of your brand/company purpose.
You will complete the Purpose Framework for your business/brand and reflect on questions such as:
What does the world need (zeroing in on culture, category, consumers, etc.)?
What is our organization/brand uniquely positioned to create/impact (zeroing in on employee passions, our origins, leadership, etc.)
What lies at the intersection of the two to help us discover our purpose?
Good is the New Cool: Deploying Purpose
PERFECT FOR THE MARKETING FUNCTION
In this workshop, your team will explore and ideate how you can bring your brand's purpose to life in ways that are meaningful to its customers as citizens, employees, stakeholders, and society at large.
You will learn to apply the proprietary 7 Step Good is the New Cool model which will take you step-by-step to a well thought through purpose activation strategy.
You will answer questions such as 'what problems faced by our customers, from the everyday to the epic, can we help them solve', ‘how can we lead with the Cool and Bake in the Good when designing breakthrough products, services or platforms,' ‘in which social purpose territory should we drive positive impact’ and much more.
Good is the New Cool: GPS to Purpose
PERFECT FOR ALL BUSINESS FUNCTIONS
This workshop is perfect for high-performing teams that need to find the spark of individual purpose, and see how it ladders up to their organization’s overarching mission.
In this workshop, you will be inspired by what is possible when you tap into your personal purpose. You will apply the revolutionary GPS Model and ask, 'What are my Gifts (my corporate super-powers)? What are my Passions (those causes and issues that keep me fired up?) And how can I be of Service (to each other, to my organization, and the world)?
NEW FOR 2022: The Future of Good: What’s now, next and beyond for purpose driven brands, and what you can do now to take action
PERFECT FOR ALL BUSINESS FUNCTIONS - particularly if you’re responsible for future-proofing your organization and keeping it in sync with current trends
What is the future of sustainability? What key trends and innovations should you know about to future-proof your business for a consumer who is more purpose-driven than ever? And how has the COVID pandemic changed how consumers look at the world, how they look at you and your business, in the context of sustainability and doing good?
In this 3-hour workshop, purpose strategist Afdhel Aziz and futurist Lucie Greene of Light Years will guide you through key trends in sustainability and purpose-driven business. Together, you will apply the trends to your business or brand, run visioning and brainstorming exercises and arrive at 3-5 key actions for your teams to take after the workshop.
Learn more about the underlying trend research at https://www.futureofgoodreport.com