Dear COO,

You have a problem: 87% of employees don’t feel motivated, engaged, or a sense of purpose at their workplace. What if you could turn that around, ignite their passion, and unleash their true potential? 

In just three weeks, Afdhel Aziz will help you find and activate purpose in your team so your organization can experience a quantum leap in psych (and productivity). His cutting-edge practical tools and inspiring stories will help you create a corporate culture that is sought-after by top talent in your field. The best-selling author of Good Is The New Cool, Bobby has advised some of the world’s biggest brands—Adidas, Oreo, Microsoft and more—on how to market with purpose, with groundbreaking results. 

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01 How do we build a culture rooted in purpose?

A culture rooted in purpose unlocks a level of motivation and engagement unlike anything else we have seen. Employees demand to live their purpose in their work more than ever and companies that succeed in allowing their employees to do so not only reap great benefits in innovation and productivity, they also serve as a magnet for top talent.

To build a culture rooted in purpose, you start by giving your employees space to explore and reflect on their gifts, passions and how they want to be of service to others. Second, you help your employees build the mental link between their personal purpose and the purpose of your organization or brand. At the intersection of the two is where the real magic happens.

Our workshops are specifically designed to help you achieve this goal and to transform your company culture into one that is rooted in purpose. Click here to learn more about our workshops.


02 How do we help our employees find a sense of meaning in their work?

People find a sense of meaning in their work when they are clear on three things:

1) Their personal purpose - and how they want to be of service to others

2) The purpose of the organization or brand - what is the higher order reason your company or brand exists beyond making money

3) Where do the two types of purpose above overlap - where can the individual apply her/his purpose and thus service the purpose of the organization or brand

Our workshops are designed to help your employees gain clarity on all three and thus to find a deep sense of meaning in their work.