Coaching

 
Afdhel is a rare combination of executive coach, spiritual advisor, mentor, sponsor and trusted friend. They say only take advice from people who have been where you want to go. Afdhel’s gift for igniting purpose, his passion for storytelling all while protecting his peace speak to my heart, mind and spirit. Wherever he goes, I would follow.”
— - Jean Batthany - Former Chief Creative Officer, Walmart and Disney

Afdhel takes on a limited number of coaching clients every year. He works with high-performing leaders who maybe stuck at a crossroads of their lives, searching for meaning and Purpose.

The Benefits of Purpose

The benefits of Purpose are manifold. For instance, research has shown that having a clear Purpose results in greater resilience, better mental and emotional health, better physical health and wellbeing, and a greater life experience centered around joy and happiness.

Having clarity in life’s Purpose is also one of the essential qualities of today’s leaders. Leaders with a clear sense of Purpose are ‘in alignment with their assignment’: they can not only lead their organizations with a renewed sense of commitment but can also truly be ‘servant leaders’ helping to bring out the best of their teams.

But getting to these remarkable benefits requires clearing a big hurdle: getting to your ‘Why’ in the first place, and understanding with precision how it manifests in your life and work.

The GPS to Purpose Practice

Think of Purpose like a compass heading – it is a direction, not a destination. It allows leaders to act with confidence, clarity and consistency, knowing that their work is ‘on purpose’.

GPS to Purpose is a transformational coaching practice which has been used by leaders in major companies around the world.

It is a proven framework to help leaders discover, define and deploy their Purpose. Each letter stands for something.

-The ‘G’ stands for ‘Gifts’ – what are your Superpowers, the thing you are innately good at?

-The ‘P’ stands for ‘Passion’ – what are the ideas, issues or causes that you are Passionate about solving in the world?

-The ‘S’ stands for ‘Service’ – who could you be of Service to with your Gifts and Passions?

At the intersection of these three things lies your Purpose.

A Living Vision

Part of the work will also be the creation of a Living Vision. Think of this as a map which helps you stay on course as you go on your Purpose journey. It describes in vivid and compelling terms not just the kind of Work, but the kind of Life you want to live – and how those things can live in harmony.

Tools

But knowing direction and having a map isn’t enough. It’s also about the right tools in your backpack as you set off on your journey. Tools that allow you to deal with setbacks as you set off on your journey like operating in your Zone of Genius, avoiding Upper Limit problems and many others.

And tools that allow you to avoid putting ‘rocks in your backpack’ – loading yourself down with self-limiting beliefs and conditioning. Tools like self-forgiveness, self-acknowledgement and gratitude.

Key Deliverables

> A “Purpose Framework” which comprises an overview of your Gifts, Passions, Service, and now framed in a Personal Purpose Statement and Manifesto.

> A “Living Vision” to establish a descriptive north-star for your ideal life and work.

> Personal Purpose Presentation - A 15-minute talk customized to you that helps you articulate your Personal Purpose in a compelling way and link that to the work you do.

The outcome of the work is nothing less than a purpose-driven life:  a continual ongoing series of actions and practices that are personally fulfilling, serve the greater good and build a legacy of excellence for others to achieve.