ABOUT AFDHEL

After a life-changing moment when he experienced the devastating effects of the South Asian tsunami in his native Sri Lanka, Afdhel embarked on a journey to find his Purpose.

In considering his 20 year career as a visionary marketer at Procter and Gamble, Nokia, Heineken and Absolut Vodka, he felt empty inside.

Despite creating world-class pop culture partnerships with everyone from Lady Gaga to the TED Conferences, the cool stopped being cool and Afdhel didn’t want his life’s legacy to be that he helped people ‘buy more stuff’. This lead to his first book 'Good is the New Cool : Market Like You Give a Damn' (co-authored with Bobby Jones), a pioneering manifesto about the new wave of purpose-driven brands like Warby Parker, Zappos, The Honest Company, and more 

Afdhel realized that he had a burning desire to be of service to companies looking to unleash the power of purpose, which led to him quitting his job in corporate life and starting Conspiracy of Love, a global purpose consultancy that advises Fortune 500 companies and iconic brands on how to do well by doing good.

Fast forward to the present day, Afdhel is a speaker, writer, author, thought leader, and one of the world's leading experts on brand purpose, marketing innovation, and how business can be a force for good.

He found his purpose, which is ‘to inspire purpose in people and organizations, to create a more just and sustainable world.’

As an inspirational keynote speaker, he has traveled the world, and been featured at the United Nations, Cannes Lions, SXSW, TEDx, YPO, Advertising Week, Forbes CMO Summit, Conscious Capitalism, and more. He has lectured on purpose at Columbia University, New York University and the IMD Business School in Lausanne, Switzerland.

As a respected contributor at Forbes, Afdhel covers how business can help innovate social purpose, reporting from the front-lines of the purpose revolution globally.

A critically acclaimed writer, he is the author of ‘Strange Fruit’ (a novel) and ‘China Bay Blues’ (a book of poetry), both shortlisted for literary awards in his native Sri Lanka. He also directed, wrote and produced ‘Bawa : The Genius of the Place’ a documentary film about Geoffrey Bawa, Sri Lanka’s most famous architect.

He is a graduate of King's College London and the London School of Economics.

After living in Sri Lanka, London and New York, he is now based in Los Angeles where he lives with his wife and son. He is a proud adoptive father.